- MAC DEMARCO THIS OLD DOG SALES PROJECTION HOW TO
- MAC DEMARCO THIS OLD DOG SALES PROJECTION FULL
- MAC DEMARCO THIS OLD DOG SALES PROJECTION MAC
Inception, for its part, sees music as a natural fit for this emerging technology. “What we’re going to do in the VR space will vary with each artist.” “You have these pairings where people with very specific aesthetics come together and create something unique together,” Bentler says. Antony and the Johnsons’ video for the title track from the ANOHNI-led group’s 2013 live album Cut the World was directed by Nabil Elderkin and stars Willem Dafoe. Animal Collective collaborated with filmmaker Gaspar Noé on their video for “Applesauce” from 2012’s Centipede Hz. When the site launched a YouTube channel in 2012, Bentler’s team directed and produced some videos themselves and commissioned others. “As this new era of VR starts and there’s an extreme sophistication with the modeling, the animating, and the CG,” he notes, “they were going for a punk-rock VR aesthetic here.”įor Pitchfork, this leftfield sensibility has precedent in traditional 2D videos, as well. RJ Bentler, Pitchfork’s vice president of video programming, says the hope is for the experience to be accessible in the same way DeMarco’s music is accessible. The technical process was time-consuming, but the results look effortless. DeMarco explains, “We got a lotta baloney in there, in the best possible way.” Directed by Rachel Rossin, a renowned painter and VR artist, the result places viewers in an imaginative world of retro-style computer graphics. The interactive, 360-degree visual experience for his album’s breezily beautiful title track, which went live today, is the first project in a new partnership between Pitchfork and immersive-content company Inception. When DeMarco was offered a chance to work in virtual reality, he was just as game to take advantage of the opportunity.
MAC DEMARCO THIS OLD DOG SALES PROJECTION FULL
The latest, 2017’s This Old Dog, was the longtime tape devotee’s first full foray into digital recording, and it’s the sharpest refinement yet of DeMarco’s nonchalant sense of craft. Over the past few years, the Vancouver-born, Los Angeles-based singer-songwriter has emerged as one of the most beloved names in indie rock, in large part because of albums he recorded himself at home.
MAC DEMARCO THIS OLD DOG SALES PROJECTION HOW TO
“I have no idea.” He knows how to learn on the job, though.
MAC DEMARCO THIS OLD DOG SALES PROJECTION MAC
Watch the video in the player above, and check out Crack’s video of Mac DeMarco performing the single in a dog grooming parlour.Īnd check out a video of us hanging out with the musician at Way Out West Festival.“I’m not the most up-to-date with technology,” admits Mac DeMarco.
The track comes from the musician’s forthcoming album – also entitled This Old Dog – which is slated for release on 5 May via Captured Tracks. As the boy grows older and comes to a crossroad, the dog once again comes back into his life to remind him of his true self.” Reincarnated as multiple canines over the course of five decades, the lovable pooch develops an unbreakable bond with a kindred spirit named Ethan. “A devoted dog discovers the meaning of its own existence through the lives of the humans it teaches to laugh and love. In the press release, the Canadian singer-songwriter has used the description of the film A Dog’s Purpose to explain his video. Mac DeMarco has shared a new video today (30 March), in which people wearing dog masks kiss to the slow jam This Old Dog. The self-directed visual shows people hanging out in Los Angeles wearing dog masks
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